Cast your vote for the next big wellness company!

video voting

Final Update: Congratulations to the final winner of the Future of Wellness Challenge, The Optimist Co.!

Update: Thank you for voting! Voting has now ended. The Well+Good fan favorite is officially The Optimist Co., and FounderMade has selected VRILL and LOLIWARE as finalists. These three companies will compete at the Future of Wellness Challenge on April 14.

There are some big ideas brewing in the wellness world.

Want proof? In less than a week after announcing its Shark Tank-style Future of Wellness Challenge, FounderMade received video submissions from more than 100 healthy entrepreneurs and innovators.

FounderMade’s business gurus have been busy viewing their pitches and just selected ten semifinalists. “We were moved by each and every entrepreneur’s story,” says co-founder Meghan Asha. “There were so many inspiring companies that it was difficult for us to choose only ten.”

Now, it’s your turn to weigh in.

For the final round, three of the ten companies will compete on stage on April 14 at The Gansevoort Meatpacking, pitching their companies to successful entrepreneurs-CEOs such as Daniel Lubetzky of Kind and Kara Goldin of Hint Water.

Two of the finalists will be selected by the FounderMade team and advisors, and one will be chosen as a Well+Good fan favorite.

Watch the videos below and vote for your favorite to send them to the finals! Voting closes on Friday, April 10 at noon.

To attend the live competition on Tuesday, April 14, buy FounderMade Wellness tickets here.

Vote now!


Breezing Co.

Breezing Co. uses science and technology to create personal health solutions.

634 Votes


CureWear makes clothing that helps patients going through treatment for chronic illnesses.

7227 Votes


fitBallet uses dance and high-intensity circuit training to change the conversation about female fitness.

3021 Votes


Pursoma is a beauty wellness brand that creates products to combat urban toxicity.

140 Votes

SHO Nutrition

sho: simple health organizer is a line of easy-to-swallow supplements.

473 Votes


SWEATSTYLE delivers personalized, fashionable activewear to your door.

1804 Votes


LOLIWARE are artisanal, vegan, biodegr(edible) cups you can eat.

58 Votes

The Optimist Co.

The Optimist Co. makes cleaning products with trusted, easy-to-recognize, non-toxic ingredients that work.

15138 Votes


VRILL turns produce into cubes that allow you to make green smoothies at home in seconds.

13562 Votes

Wink Frozen Desserts

Wink is the only low-calorie, sugar-free, non-dairy frozen dessert on the market.

1201 Votes